Here’s an exercise you can either apply to yourself (by journaling on it) or to a character as a way to explore your fictional characters. As quickly as you can (so as to limit careful conscious thought), list out five major ambitions you have. These can be personal, spiritual, material, interpersonal… anything. They can seem as large or as small as you like, as realistic or unrealistic, as long as they’re major to you.
Next, free-write about why these are so important to you.
If you’d like a continuation exercise for another day, pick one ambition you’d like to actually see come to fruition and brainstorm ways to make that happen. Free-write, thought-bubble… use any technique you can to get ideas out there on the page. Some odd and surprising things might result!