My husband and I have a long history of enjoying hot chocolate together going back about 15 years. So this year for Valentine’s Day I wanted to get him some sort of really nice hot chocolate. Now, really nice hot chocolate can be expensive for a comparatively small amount, and it’s hard to know which ones you’ll love without trying them first. So what I really wanted was some sort of sampler of various gourmet hot chocolates. The problem is, pretty much every hot chocolate sampler out there is single-brand. In the end my solution was to spend a while reading reviews of hot chocolates and pick four that looked particularly good. But I still think that if someone put together a nice gift basket with small tasting packages of a variety of gourmet hot chocolates, that could be a popular thing.
I know companies would probably worry about having their products lumped in with someone else’s, and would think they’d be undercutting themselves. However, I think it would have the opposite effect. I think if people could try out small amounts of these more expensive chocolates, they’d be more willing to try something besides the usual Nestle or Ghirardelli. And then once they’ve tried out the new chocolates they might well buy more. Buyers win; sellers win.
Anyway, I ended up getting primarily dark chocolate cocoas, from Godiva, Moonstruck Chocolate, Steven’s, and Bellagio. I’ll try to remember to come back later and say what we thought of them.