Statistics Update

May 21st, 2007 by heather

For folks considering whether to send us review items, I thought I’d post a brief summary of statistics from the last full month (April 2007):

The website as a whole is up to roughly 11,000 unique visitors per week (sometimes more, sometimes less, but that appeared to be the average). Although traffic was spread across the various parts of the site, the area that garnered the most traffic individually was the reviews blog.

The click-through rate on the Google ads placed on the review blog itself was 4.96%.

The conversion rate on Amazon affiliate click-throughs (the percentage of click-throughs that lead to actual sales) was 11.17%.

My personal Amazon review ranking (I post brief versions of most, but not all, of my reviews there) is 1208.

I remain the top-ranked book reviewer at Epinions.com, and although I do not often post home & garden reviews there, remain at #21 in that category.

May update:

  • Unique visitors increased to approx. 12,000 per week.
  • Google click-through at 5.61%
  • Amazon conversion 5.8%
  • Amazon ranking 1162
  • Epinions book ranking #1; home & garden ranking #22

I don’t expect to update this particularly frequently, but I thought I’d post an occasional update so that publishers and manufacturers can see what kind of audience these reviews have, and readers can see how useful others find them.

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2 Responses to “Statistics Update”

  1. Gerard says:

    I was wondering if there was a link for requesting reviews of Novels ?

  2. All information on requesting reviews can be found under posts in the Admin category; when we move everything over to the new site within the next few weeks we’ll have a nice easy-to-find static page with review request guidelines. (We’re using Wordpress instead of Movable Type on the new site and it has some nice static page features.)

    That said, we almost never take fiction for review. We get so many more requests for review than we have time to review things, so we limit ourselves to books we find interesting; it’s much more difficult to determine from a press release whether a novel would be of interest to us than, say, a cookbook or how-to book. It’s a necessary step we had to take to keep from getting overwhelmed with books or burned out by reading a bunch of books we didn’t enjoy.

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