Comments on: Packaging Lies.

By: jervis

jervis — Thu, 21 Feb 2008 02:01:53 +0000

Heh. Hopefully you won’t be trying it soon.

Oh…here’s one I saw today. “Fun-to-assemble” AS IF!

By: Shane

Shane — Sun, 17 Feb 2008 17:13:18 +0000

I saw a sign last year while in Sydney for a beer called Blonde (I believe)… it was a picture of the bottle with a halo over the top and wings… like an angel… and the caption said , “What beer comes back as!”

hmmm.. not sure if I’d like the taste of it as I know what beer comes back as…

By: jervis

jervis — Thu, 31 Jan 2008 23:58:48 +0000

Ahhh Karrie. It makes the same sense as the Car advertisements that claim the price marked is the lowest price available…then the salesman still has to talk to the manager. I used to say, if you leave this spot, I won’t buy a car from you. Take this offer or I walk. Now I just use USAA buyer referral and let them haggle.

No hidden charges. (that’s right, they were right there at the bottom of your cell phone contract in Arial Smurf Super Narrow size 4 font).

Easy maintenance. (if you are a rocket scientist or nuclear engineer, or dabble in particle physics…maybe).

Lightweight. (This one really irks me because…well…I can pick it up in the store and KNOW it’s a lie. What, they think I’m weak AND stupid?)

By: Karrie Nesbit

Karrie Nesbit — Thu, 31 Jan 2008 00:31:18 +0000

O Grams of Trans Fat gets me too, there can actually be 0.5g per serving but they can still say O grams of trans fat. What kind of sense does that make? You have to actually read through all that crap to look for partially hydrogenated soybean oil. I guess if you have to read through all that crap you probably shouldn’t be eating it anyway.

By: Lord Dafydd ap Rhys

Lord Dafydd ap Rhys — Wed, 30 Jan 2008 17:23:49 +0000

Or even better, O GRAMS OF TRANS FAT!!!!

Oh yeah, 1002 grams of the other kind of fat.

By: heather (errantdreams)

heather (errantdreams) — Wed, 30 Jan 2008 16:36:26 +0000

Dafydd—yours reminds me of another packaging peeve. “FAT FREE!”—seen on gummy bears and similar candies. Which always makes me want to say, well yes, but no kidding and why is that relevant?

By: Lord Dafydd ap Rhys

Lord Dafydd ap Rhys — Wed, 30 Jan 2008 16:23:15 +0000

Now, better tasting. Which I always read as “We used to taste like crap, but don’t anymore.”

By: heather (errantdreams)

heather (errantdreams) — Wed, 30 Jan 2008 07:32:43 +0000

I’ve noticed that a lot of companies’ marketing now instead of trying to ’spin’ a defect as a feature, or pretend it doesn’t matter, just blatantly lie. Take airlines: it used to be that if they had, say, narrow seats, they’d try to sell you on their cheap prices. Now they just have narrow seats and advertise based on having wide seats. I guess the idea is that you’re more likely to remember their marketing than which airline you had that miserable flight in the narrow seats with.

By: Lord Michael of the Beltpouch

Lord Michael of the Beltpouch — Wed, 30 Jan 2008 05:11:45 +0000

Easy to use.
One size fits all
Never needs sharpening

By: Matieu

Matieu — Wed, 30 Jan 2008 01:49:41 +0000

lowest prices ever