The Spam Game, Part II

I can’t help it; I just keep getting these awesome spam email subject lines that make me want to write whole stories, and then I have to share them with you. It’s probably the only good thing to come out of the phenomenon of spam in the entire history of the internet. So even though I’ve already posted an exercise today, here’s another one for you. Pick one of the following two phrases (or do this exercise twice, once for each one):

  • chromium quip
  • infusion suicide


Do one of the following exercises with it:

  • Imagine the product being advertised in this piece of spam is accurately represented by the subject line. Write about this product.
  • Imagine the product being advertised in this piece of spam is accurately represented by the subject line. Write the advertising copy that fills the body of the spam.
  • Use the phrase independently as inspiration. Free-associate. Free-write. See what ideas it leads to.
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